THE STRATEGIC REBEL
Discover how the creator of Mr. Kiasu rejected the mundane to live a life that is half-famous, half-unknown, and entirely on his own terms.
01
The Paradox
I Am Not
Mr. Kiasu
I am Johnny Lau, I am the strategic observer of "Kiasuism," not its practitioner. While the character loves queues, I detest them. I see kiasu behavior as national energy that can be harvested.
↑
Swipe Up for more details
02
The Rebellion
The Floor Tile
Rebellion
From bartering art at USC for straight lines to quitting Ngee Ann City over drawing floor tiles, my path was a rejection of the mundane. I chose creation over construction.
↑
Swipe Up for more details
03
Strategic Soul
The Calculated
$7.90 Plan
I self-published when others feared Singlish. I priced at $7.90 to lower barriers and quit at the peak of fame in 1999 to protect my creative freedom.
↑
Swipe Up for more details
04
The Conversation
Ask Me
Whether it’s a question that’s been keeping you up or a "what if" idea you need to test out, Our AI trained on my thoughts is ready for you. Click the below button!
05
Philosophy
Sou, QPI &
Half-Philosophy
I believe in "Sou" (mischievous ideas) and "QPI" (Tolerance) over KPIs. Inspired by Lin Yutang, I live a life that is half-famous and half-unknown.
↑
Swipe Up for more details
06
The Legacy
Returning to
The Future
Now the custodian of a national asset, I returned in 2017 to empower new creators. From robots to history, I am decentralizing Mr. Kiasu.
↑
Swipe Up for more details
07
Masterlist
The Masterlist
& Beyond
Explore the full chronology of Mr. Kiasu, my top manga recommendations, and the vocabulary of a Strategic Rebel.
↑
Swipe Up for more details